I have a cousin who is a part owner of a popular and successful fitness gym. This is proof that people are getting health conscious, spending a bigger part of their money for fitness and wellness. Most gym-enthusiasts regularly maintain not just vitamins, they also include the best whey protein powder and other food supplements in their daily intake. No wonder only a special breed of people can keep up with such a lifestyle. For one thing, a person has to be self-disciplined to maintain regular exercise and regular intake of health products to complement their gym activities.