Sometimes as I muse while I’m up here in my Prague “tower”, looking down on big trucks and container vans carrying all kinds of goods, I could wonder of how business is run. We are so much exposed to advertisement in the media, most especially the TV, and this is just one part. With all the competition around, how could they make it?

Then I thought of the salesmen, how innovative and persistent they present their wares to you, even when you are just taking a walk, or simply going around window shopping. The sales training they get is of prime importance. It could make or unmake a sale, the success or failure of a business. Back in the Philippines, even when you’re at home, salespeople would ring at the gate or call by phone. They have to be really persistent or else they won’t be able to many any sale.

I know a friend who’s into sales who was constantly attending sales training to better equip himself. Trainings according to him teach him more practical skills on how he can successfully drive more sales and increase his client-base. That’s the difference between mediocre and a top salesman.